How we work

We're our own first customer.

Most agencies demo on toy data. We run two real sister businesses in Kochi and Mumbai entirely on the software we sell. Here are three things we built for ourselves first — with the real numbers.

WHATSAPP VAULT

A customer record that can't be lost

Challenge. Our businesses run on WhatsApp. Staff turnover, phone resets and disappearing messages meant promises and details vanished — and we still had to answer regulator and customer requests for old records.

Approach. We built an append-only, hash-chained archive that mirrors the WhatsApp Business history into a vault, auto-links every contact to the CRM, and extracts GSTINs, PANs and emails from message bodies.

Result

334,246 messages and 10,454 contacts archived, 85% auto-linked to live CRM records — immutable and searchable.

MIGRATION & RELIABILITY

Off fragile hosting, onto cloud we own

Challenge. Two businesses, two CRMs and two WordPress sites were stuck on shared cPanel hosting with no real disaster-recovery story — a single account closure could have wiped years of data.

Approach. We lifted everything onto a self-managed cloud VPS behind Cloudflare in a single planned cutover, kept old URLs alive with 301s, and stood up encrypted backups with tested restores and cost monitoring.

Result

6 hostnames migrated in one cutover, 8/8 checks on the restore drill, and billing-outage detection cut from 7 days to ~24 hours.

OPERATIONS BRAIN

An AI that coaches the team, daily

Challenge. Knowledge lived in thousands of unsearchable chats, and good follow-ups silently slipped — a quote never chased, a renewal missed.

Approach. We extract every conversation into a knowledge graph and surface 'next-best-action' cards on staff desks. Staff edit and send; the AI never messages a customer on its own.

Result

Lead Desk is live in production; moving extraction to Vertex AI eliminated ~50% of API failures and made knowledge writes ~23× faster.

Radical transparency

What's live vs. what's in development.

We label everything honestly. If it isn't shipped on our own businesses, it doesn't get a "live" badge.

Live in production
  • CRM & Sales Automation
  • Cloud Telephony / IVR
  • WhatsApp Vault
  • Operations Brain — Lead Desk
  • Cloud Migration & DevOps
  • Automation & QA testing
In development
  • Operations Brain — Care & Partner desks
  • DeadlineGuard (doc & expiry)
  • WorkLens (work-mining)
  • Autonomous AI replies
  • Multi-tenant SaaS editions

Want the same engineering on your business?

Tell us the workflow that's eating your team's day. We'll show you how we'd automate it — starting from how we run our own businesses.

Book a discovery call See how we work

30 minutes · no obligation · we reply within 1 business day